Marketing • 26th Aug, 24
The outdoor and adventure sector is experiencing a surge in demand, driven by consumers' growing interest in active lifestyles and nature-based experiences. As more people seek to engage in activities like hiking, camping, and trail running, the market for outdoor…
Marketing • 12th Aug, 23
The barriers between brands and consumers have changed in the new digital landscape. Consumers have moved away from strictly transactional relationships with the brands they love – they want to feel involved, which requires frequent engagement across multiple platforms. While…
Marketing • 4th Jun, 23
An important part of the process: having a product strategy that integrates different aspects of product development, and serves as a compass for the entire organization.
It guides the ideation, creation, and launch of your product. Though some products — such as…